Alison  Hull

Alison Hull

REALTOR®

License #: CA DRE 01913458

REALTY EXPERTS

Mobile:
510-248-9366
Office:
510-226-2444 ext. 2476
Email Me

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Rich Media Isn’t a Luxury. It’s Your New Standard.

USA Real Estate News-RISMedia - Fri, 2025-07-11 11:40

Today’s buyers don’t just want to see a listing. They want to experience it. In a digital-first world, scrolling through static photos and skimming dry descriptions doesn’t cut it anymore. Buyers expect more, and honestly, they deserve it. They want to imagine walking through the front door, taking in the layout, getting a feel for…

The post Rich Media Isn’t a Luxury. It’s Your New Standard. appeared first on RISMedia.

Housing Affordability Melts as Market Heats Up for Summer

USA Real Estate News-RISMedia - Fri, 2025-07-11 11:33

As the summer housing market is heats up, it appears that affordability melted for many homebuyers in May, according to the latest National Association of Realtors®’ (NAR) Housing Affordability Index. NAR’s data saw the qualifying income needed to buy a home increase by 3.3% to $108,192 in May (based on a 25% qualifying ratio for…

The post Housing Affordability Melts as Market Heats Up for Summer appeared first on RISMedia.

From Listing to Loan: Integrating Pre-Sale Financing Options into Initial Client Conversations

USA Real Estate News-RISMedia - Fri, 2025-07-11 10:21

Forward-thinking brokerages are discovering a powerful revenue strategy while providing enhanced client value: integrating pre-sale home-loan discussions directly into listing presentations. Through platforms like HouseAmp, brokerages with mortgage companies can now underwrite these loans themselves, creating new revenue streams while becoming comprehensive real estate solution providers. The untapped opportunity Most brokerages focus exclusively on selling…

The post From Listing to Loan: Integrating Pre-Sale Financing Options into Initial Client Conversations appeared first on RISMedia.

Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5

USA Real Estate News-Inman - Fri, 2025-07-11 10:06
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
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